Jewellery

A collection of 40 posts

future of diamonds

The Role of Marketing in Building a Successful Diamond Brand

In the highly competitive diamond industry, having high-quality products is essential, but even the finest diamonds won't sell themselves. To build a successful diamond brand, marketing plays an integral role. Whether you're a diamond dealer, retailer, or jewellery designer, the right marketing strategy can set you

artificial intelligence

The Future of Diamond Trading: Digital Platforms and Online Marketplaces

The diamond trading industry, with its centuries-old traditions, is standing at the cusp of a digital revolution. For years, the trade of these precious gems was confined to physical marketplaces, with negotiations and deals sealed with a handshake.

Business

The Role of Diamonds in Modern Wealth Storage and Investment

Diamonds, formed over billions of years under the earth's crust, are not just symbols of beauty and love but are also potent tools for wealth storage and investment.

Business

Adapting to Dynamic Pricing: Strategies for Diamond Retailers

In today’s fast-paced market, the concept of dynamic pricing has become increasingly relevant, especially in the diamond industry.

Diamonds

The Impact of Celebrity Influence on Diamond Market Trends

Diamonds have long been a symbol of luxury, status, and timeless beauty. The appeal of these items is heightened by the celebrities who wear them, as they showcase these pieces at red carpet events and prominent gatherings, igniting the public's interest.

Business

Diamonds without the Drama: A Lighthearted Shape Selection Guide!

Diamond shapes come in all forms and sizes, each with its own unique characteristics and charm.

Business

The Enduring Influence of Gemstones: Exploring their Cultural Significance Across the Globe

Gemstones have been a source of fascination for humans since prehistoric times. The allure and cultural significance of these minerals have endured throughout history.

Business

The Journey of Custom Gemstone Jewellery Design

Looking to make your own jewellery based on your custom preferences? This results in the importance of discussion of your personal style and taste with the designer to ensure that they create a piece that aligns with your vision.

Diamonds

The Versatile Applications of Diamond Powder in Various Industries

Diamond powder, as the name suggests, is a fine powder made from diamonds. Discover the transformative uses of diamond powder across industries. Explore its diverse applications and innovative potential.

Diamonds

Exploring the Unique Allure of Coloured Diamond Jewellery

Let's delve into the significance of diamond colour, explore the unique traits that render diamonds exceptional, discuss the scarcity of coloured diamonds, demystify the process of colour enhancement, and unveil intriguing facts about these cherished gems.

Diamonds

The Fascinating Story of Golconda Diamonds: A Legacy of Rarity and Beauty

Golconda diamonds, named after the ancient Indian city of Golconda, which was once a major diamond-trading centre. These diamonds are renowned for their exceptional quality, clarity, and colour, as well as their rarity and historical significance.

Diamonds

5 Social Media Strategies for You to stand out in the Diamond Business!

For diamond businesses, it can be challenging to stand out in a crowded market. Here are five effective strategies to help you create a strong social media presence and increase your brand visibility.

Jewellery

Kadmium – The Silent Threat Unveiled

It is like drugs, or in the Indian context, like guthka. By now almost everyone knows the deadly consequences of the regular use of these noxious substances, but those addicted to their use continue to use them, even help to propagate their use. It is exactly thus with cadmium and

Jewellery

How to Make Jewellery for a Young Bride on a Budget

Every woman dreams to be a beautiful bride for her wedding day. Jewellery is a sparkling asset, which further adds to the bridal allure. Indian weddings especially were always traditionally defined by a grandeur and luxurious approach. However, there is a paradigm shift witnessed amidst young couples wanting to marry,

Jewellery

Jewellery Organisers, Jewellery Boxes and Chests

Women just love beautiful things! They absolutely adore their jewellery, and hardly want to put the pieces away after they have worn them. But, put away jewellery in a safe place – a woman must! And, so, women love to have attractive jewel boxes to organise their pieces – especially so the

Jewellery

Photographing Jewellery by Beynaz Mistry

When jewellery is photographed well – it seems to viewers as if it was love-at-first-sight between the camera and its beautiful subject. But if the truth be told – jewellery photography is a very complex art and science, and it in fact usually takes hours just to get the required compatibility going

Jewellery

The Environmental Impact of Jewellery and What Ethical Jewellery Is

A lot is being done by associations like Kimberly Process (KP) in the area of “conflict diamonds” or “blood diamonds” to address issues surrounding human rights violations. Similarly, with regard to gold, groups like Fairtrade International and Alliance for Responsible Mining (ARM) monitor the origins of the gold they certify

Jewellery

Maximise Walk-Ins at Your Jewellery Store All Year Around

You are probably doing a lot of things right – investing in online advertising because you hear that’s where your target audience hangs out, churning out amazing designs because that’s what your customers come to you for time and again, investing in new technology, etc. But, you will have

Marketing

How to Be a Trendsetter For New Jewellery Products

Most jewellery manufacturers follow popular trends and try to incorporate them into their production lines. But, why just follow trends? – Why not be a trendsetter instead? All it really takes to be a trendsetter is to encourage the flow of your creative juices and especially of your designers. And then

Jewellery

CSR and the Jewellery Industry

The article takes a look at the corporate social responsibility efforts of some of the industry players. Like many other industries, the jewellery industry too is no stranger to Corporate Social Responsibilities (CSR) and related activities. While there are several processes in place that ensure that no ‘harm’ is caused

Marketing

How to Build a Jewellery Business Without a Store Front

In the present digital day, jewellery makers and everyone else seems to know that they can sell produce without needing a brick-and-mortar store. However, most people are still unsure about how they should go about doing this. Let’s take a look at some of the key channels that are

Jewellery

Transformable Jewellery: Pieces That Can Be Worn in Different Ways

Transformable jewellery has been around since as early as the turn of the 20th century, when tiaras were dismantled and worn as necklaces by royalty. No more is versatile jewellery the sole prerogative of royalty. The versatility of transformable jewellery today is enough to boggle the mind – The possibilities are

Jewellery

Mass customisation, the Need of the Times

Eight billion people on the planet and all looking to make their mark. Unique jewellery that sets one apart from the rest is what will be a game changer in the future. Mass customisation may just be the answer to the question manufacturers and retailers are asking themselves; what next?

Jewellery

Embracing Tomorrow: The Revolutionary Thought On The Jewels Of The Future

The product of the future will be able to fulfil much more than just aesthetic and value parameters. It will stand for quality commensurate with price, be a representation of its owner’s personality, be multi-functional, relevant and much more. How do manufacturers go about creating such a product? The

Jewellery

Men’s Jewellery

Men’s jewellery has evolved from simple wedding bands and watch chains to elaborate ornaments for grooms and accessories like cufflinks and bejewelled tie pins for corporate wear. The article explores men’s jewellery and its evolution to its present form. Rough and Rugged If there is one material that