Social media is no longer a subset of a brand’s advertising plan. FaceBook, Twitter, Instagram, Reddit, blogs, paid pop-ups and other social media platforms are a rich source of potential customers and virtual expressways to drive traffic towards a website and ultimately a brand’s product. Social media can

The millennial consumer needs more choices and increased communication with brands. Consumers believe in extensive research (both virtually and physically), seeking first-hand experiences and social media ratings to make informed decisions about purchases. Similarly geographical borders have become porous due to the advent of the internet. Utilising the Internet effectively

A couple of years ago I was on a long-haul flight.  There was nothing unusual about it but it is highlighted in my memory because of a stewardess whose caring and cheerful attitude never changed even when faced with the most demanding of passengers.  Her graciousness touched us all, resulting